Barilla has partnered with children’s book publisher Scholastic for a free book (“More Spaghetti, I Say”) with the purchase of two boxes of Piccolini pasta, a new product geared to kids.

The offer runs through December and is open to the first 5,000 people.

A co-marketed Web site at http://www.scholastic.com/barilla/ lets visitors read a virtual book, “Mealtime Magic.” The story tells the tale of a funny little fairy who uses her magic sprinkles of cheese to show a busy family the value of sitting down together to share a meal.

Barilla Piccolini is mini pasta, available in four shapes—Mini Penne, Mini Farfalle, Mini Fusilli and Mini Wheels.

Send UPCs with your name, mailing address, email and phone number to:

Barilla Book Offer
557 Broadway
PO Box 711
New York, NY 10012

Details here.

Also on the Barilla website: a nice section on cooking pasta meals with children.