GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.

The sock-maker brand is out with a new offer. People who join the Auro Ring program will receive a $2 downloadable coupon off their next purchase of Auro EZ Match socks at Target stores.

It’s the latest incentive to boost membership in the program, which launched in July.

The $2 coupon is available through Nov. 16.

Details here.