Bargain Chaser header image 1

New Starbucks Loyalty Program Requires Purchases For Most Rewards

November 3rd, 2009 · No Comments

Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut 12/26.

My Starbucks Rewards cherry picks from both previous programs. All of the schemes are based off stored-value cards. Similar to the Starbucks Gold program, participants are given a free birthday beverage when the card is registered. And like the soon-to-be-phased-out Starbucks Card Rewards, My Starbucks Rewards will not have an annual fee.

Details here.

  • Share/Bookmark

Tags: Random

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment